Finly
A financial literacy app with seven games, designed, built and live in both stores in 12 weeks.
- iOS
- Android
- Web
Summary
Finly teaches money management through seven games and 15 lessons. We designed and built the iOS and Android apps, the web app and the backend behind them, and took both apps through their store launches.
- games
- 7
- lessons
- 15
- from first code to both stores
- 12 weeks
- platforms on one backend
- 3
What we did
- App design
- Flutter app
- Web app
- Backend and cloud functions
- Store launch
Seven games, each built around a money skill
Every screen here is from the live iOS app. Each game turns one money idea into decisions with consequences, and pays out coins for the leaderboard.
Finance Quest
Ten timed questions, 20 seconds each. Score 7 out of 10 to bank the coins.
Flashcard Frenzy
Flip cards to match each money term with its meaning, against the clock.
Budgeting Blitz
A month's income and 15 expenses to spend on or skip, aiming for a 50/30/20 split.
Credit Climb
Ten decisions move a credit score up or down, and every answer says why.
Financial Dilemmas
Would you rather? Two choices a round, with the money behind each one explained.
Budget Challenge
Pick a savings goal, then get through each week's bills, gifts and temptations.
Investment Voyage
$10,000 to invest over 12 months, reading the news to spot what moves the market.
Building blocks
What's inside Finly
The parts many apps need, built and running in this one.
Passwordless sign-in
A one-time code by email, so there is no password to forget.
Reminders
A daily check-in, and a nudge before a streak runs out.
Monthly leaderboard
Coins from lessons and games, ranked every month, with past months kept.
Coins, streaks and trophies
Rewards for every lesson and game, and trophies on the profile.
Usage dashboard
Sign-ups, active users and store downloads for the Finly team, updated daily.
Account deletion
Delete an account from inside the app, as both stores require.
What we built
The web app and all seven games
One backend for coins, trophies and a monthly leaderboard, and the web app at finlyofficial.com: lessons with a quiz at the end, a glossary, Economics 101 and all seven games.
Lessons that go deeper
Dig Deeper panels inside the lessons, with seven calculators, scenarios, myth busters and action steps.
The iOS and Android app
The Flutter app on the same backend, with the lessons, calculators and games from the web.
Live in both stores
A release pipeline for both stores, then App Store and Google Play review. Finly's first round of feedback shipped the day after it arrived.
A usage dashboard for the Finly team
Sign-ups, active users, lesson and game opens, and App Store and Google Play numbers, synced every day.
A partner page for Finance Forward
A Finance Forward partner page, on the web and in the app.
The brief
Finly came to us with a clear idea: seven games that teach money, from budgeting and credit to saving and investing, inside a loop of coins and a monthly leaderboard that brings people back. They wanted it on iPhone, Android and the web.
One backend for phone and web
We built the web app first, with every game playable there by the end of March, then the Flutter app for iOS and Android on the same backend. Each game reads its questions, scenarios and stocks from its own table, so the Finly team writes and tunes the content from the dashboard without waiting for a release.
Since launch
The work did not stop at the stores. Finly’s first round of feedback shipped the day after it arrived, and we have kept adding since: a usage dashboard for the Finly team, and a partner page for Finance Forward.
In their words
Working with Zovia Studio was a delightful experience. They helped us all throughout the app, and anytime there was a bug or any other problem, they were quick to fix it. They also have great communication: anytime we had questions, they would respond within hours. We couldn't wish for anyone else to develop the app.